Jeremy Lin signs endorsement deal with Volvo

Posted by Suzanne Kai

JEREMY LIN-VOLVO-PRESS-CONF-3-19-12March 19, 2012

Automaker Volvo announced today it has signed a brand endorsement deal with New York Knicks' Jeremy Lin.

Lin will reportedly become Volvo's brand ambassador for the next two years, with focus in the U.S., China and Chinese-language markets in Asia.

"You may not immediately see the conneciton between me and Volvo, but both of us are striving to be better and smarter at what we do, and to do it our own way," Lin said at a news conference today.

"I hope that my efforts will inspire more young people to follow their ambitions in sports and education, just like Volvo Car Corp. is designing cars around epople's ambitions in life."

For the full story click here.

 

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