Desi Hits! iTunes Store

Posted by Lia Chang on Thursday, 07 June 2007.

Find your favorite South Asian Artist at the Desi Hits! iTunes Store

Find your favorite South Asian artists, music and podcasts at the new Desi Hits!-iTunes storefront launched by Desi Hits! (www.desihits.com), in conjunction with Apple's iTunes. The catalogue of digital music includes Bollywood, Bhangra, urban Desi fusion, Desi hip hop and R&B, as well as World beats and popular mainstream hits. The site is a spotlight for emerging talent, featuring select artists and soundtracks through exclusive releases, special promotions, shows and podcasts. Jay Sean, Rishi Rich, Raghav, other performers and labels are leveraging these innovative Web 2.0 tactics to increase their global exposure. The first top 10 Desi billboard chart based on international sales to track the most popular tunes is in development.

Co-founder and CEO Anjula Acharia-Bath explains, "Exposing audiences to Desi artists worldwide, providing a mainstream platform to promote talent and legitimate sales, satisfying our fans' requests for fresh tracks, and creating a sense of community are just some of the reasons we at Desi Hits! love what we do."

The company has evolved rapidly since its humble beginnings as a blog in December 2005. Today, Desi Hits! is one of the fastest growing South Asian websites according to Alexa Ratings, with 3.6 million visitors each month and counting from 67 countries. Desi Hits! is ranked the # 1 most popular Desi podcast on iTunes, and was recently voted one of the "top 100 digital entertainment companies to watch for" by AlwaysOn Hollywood 2007.

Source: --(U.S. ASIAN WIRE)