Steve Mallorca's Slow Jam King screens at the Asian American International Film Festival in New York

Posted by Lia Chang on Monday, 05 July 2004.

Steve Mallorca's Slow Jam King screens at the Asian American International Film Festival in New York on July 18 at the Asia Society and on July 23 at the ImaginAsian Theater.

In Steve Mallorca's offbeat comedy, Slow Jam King Ron Domingo plays JoJo Enriquez, a wannabe gangsta-pimp, who thinks he hears his call to the streets and carjacks Vance, a mysterious traveling perfume salesman. JoJo's best friend Devaun, tries desperately to protect Vance from JoJo, and JoJo from the law. The motley crew embark on an escapist adventure deep into the heart of the Nashville country music in this coming of age tale.

For his first feature, Mallorca directed, wrote, produced, edited, and shot Slow Jam King on Digital Video in the brash, do-it-yourself tradition of Robert Rodriguez's El Mariachi . Skewing genre lines and racial iconography, the film combines the quirky characterizations of Rushmore with the hip-hop sensibilities 90's hood movies, and the countrified outrageousness of Oh Brother Where Art Thou ? Mallorca incorporated his love of music into the soundtrack of the film, featuring a wide range-- from '70s falsetto ballads to country rock and hip-hop tunes written and produced by various artists, including an original score by P.I.C's Jeff Gray, and several tunes written and performed by Mallorca himself.

Slow Jam King has its world premiere in the Philippines at the Cinemanila International Film Festival on July 16, and its U.S. premiere at Asian Cinevision's 27th Asian American International Film Festival in New York on July 18. For all you serious film buffs out there, Asian Cinevision hosts Indie Power: First Feature on Video featuring Slow Jam King with an open dialogue between filmmaker and audience covering all the crazy stories from Slow Jam King's guerilla, no-budget shoot on Sunday, July 18 at 3pm at the Asia Society.

Cinemanila International Film Festival
Friday, July 16
Greenbelt Cinemas, Makati City
Manilla, Philippines

Asian American International Film Festival
Sunday, July 18
Asia Society
725 Park Avenue (at 70th Street)

Encore Presentation
Friday, July 23
ImaginAsian Theater
239 East 59th Street and 2nd Ave

BOX OFFICE #:212.327.9341
Tickets are $8 for Asian Cinevision Members, and $10 for non-members

After the encore presentation at the ImaginAsian Theater on July 23, dance the night away at the Slow Jam King Release Party at CRASH MANSION, 199 Bowery (at Spring Street). Featuring performances by the masters of HIPHOPUNKFUNKMAMBOSKA as seen on COMEDY CENTRAL's Premium Blend, P.I.C. ( and the RIDING MOWER ALL STARS . Doors open at 11pm and admission is free with a ticket stub from either screening.

Filmmaker and musician Steve Mallorca currently works as a director and editor at the New York-based production company, Woo Art International and has worked extensively on broadcast tv, commercials, industrials, museum installations and music videos. As a composer, Mallorca has written music for Comedy Central , Showtime , and The Oxygen Network . Co-founder of the New York based indie record label, Riding Mower Records , his band, P.I.C , was the house band for Comedy Central's Premium Blend , appearing onstage with host Wanda Syke and has released 2 albums. His short films Barriofiesta , Wisp of Naima , Smooth Daddies from the Manila , and Asian Man in America have screened at festivals across the country. He is a graduate of New York University's Tisch School of the Arts with a BFA in Film and Television Production.